𝗔𝗺𝗮𝘇𝗼𝗻 𝗕𝗦𝗔 𝗨𝗽𝗱𝗮𝘁𝗲: 𝗪𝗵𝗮𝘁 𝗦𝗲𝗹𝗹𝗲𝗿𝘀 𝗠𝘂𝘀𝘁 𝗞𝗻𝗼𝘄 (𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗰𝗵 𝟰, 𝟮𝟬𝟮𝟲)

Amazon is updating the Business Solutions Agreement (BSA) along with introducing a new Agent Policy. These changes mainly impact AI usage, automation tools, and dispute handling.
Here’s the quick breakdown 👇

🌎 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗔𝗴𝗿𝗲𝗲𝗺𝗲𝗻𝘁 𝗖𝗵𝗮𝗻𝗴𝗲𝘀
• A separate BSA will be created for the Mexico store
• Mexico references will be removed from the US/Canada agreement
• Minor clarifications added for Canada-specific terms
👉 Important for sellers operating across North America.

🤖 𝗔𝗜 & 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗥𝗲𝘀𝘁𝗿𝗶𝗰𝘁𝗶𝗼𝗻𝘀
Amazon is tightening rules around AI usage.
New BSA restrictions will:
• Limit use of Amazon materials/services for AI development
• Add stronger protection against reverse engineering
👉 Sellers using scraping tools or AI training workflows should review
compliance carefully.

⚙️ 𝗡𝗲𝘄 𝗔𝗴𝗲𝗻𝘁 𝗣𝗼𝗹𝗶𝗰𝘆 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀
If you use automation tools or AI agents, they must:
• Clearly identify as automated systems
• Comply with the Agent Policy at all times
• Immediately cease access if Amazon requests
Amazon may restrict non-compliant automated access.
👉 This directly affects many third-party tools and custom bots.

⚖️ 𝗗𝗶𝘀𝗽𝘂𝘁𝗲 𝗥𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗨𝗽𝗱𝗮𝘁𝗲
• New Section 20 added
• Clarifies arbitrator authority
• Maintains existing binding arbitration and class action waiver

🧾 𝗢𝘁𝗵𝗲𝗿 𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗖𝗵𝗮𝗻𝗴𝗲𝘀
• Privacy language updated to “Amazon’s Privacy Notice”
• “Developer Site” renamed to “Solution Provider Portal”
• New definitions added: Agent, Applicable Government Authority, Our Materials
• Insurance Limits definition revised

✅ 𝗪𝗵𝗮𝘁 𝗦𝗲𝗹𝗹𝗲𝗿𝘀 𝗦𝗵𝗼𝘂𝗹𝗱 𝗗𝗼
✔ Review any automation or AI tools you use
✔ Ensure bots properly identify themselves
✔ Monitor tool providers for compliance updates
✔ Understand arbitration terms
📌 Continued use of Selling Services after March 4, 2026 = automatic acceptance.


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